Hi! I’m Alyce Ikuvalu — founder of Louie and Lemons.

A small Aussie brand born from late-night baby cuddles, a spark of creativity, and a lifelong love of cute, functional style. After having my second baby (the “lemons” to my Louie), I found myself craving a creative outlet — and that’s when the idea for Louie and Lemons came to life.

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I started designing pieces I wanted for myself: practical, stylish tote bags you could grab on the go — whether you’re off to pilates, popping out for coffee, heading to the beach, or doing a quick grocery run. I wanted them to feel original, playful, and distinctly you.

Each tote is crafted from 100% cotton and made right here in Australia with sustainability in mind. Our eco-friendly approach is just as important as our designs — because being kind to the planet is always in fashion.

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Louie and Lemons is all about celebrating individuality, femininity, and creativity — with pieces made to brighten your everyday. I hope you find something here that speaks to you (or makes your next outing a little cuter!).

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More to come!
 

Thanks for being here. 💛